Peter Simons

Managing Director
DB Breweries

Peter is the Managing Director of DB Breweries, one of New Zealand’s best known companies with a proud history of brewing iconic beers and ciders. Originally from the Netherlands, Peter has worked in a number of commercial and management roles within HEINEKEN, including management of joint venture businesses with SAB and Diageo, General Manager of Export for Central & Eastern Europe, and as Managing Director of HEINEKEN’s Hanoi-based Vietnamese operating company. While in Vietnam, Peter was instrumental in a variety of biomass and biogas projects which reduced the CO2 emissions of production by 50% between 2014 and 2016. Peter is committed to building on DB’s leadership role as a responsible alcohol producer and is passionate about embedding sustainability across the value chain.