Peter Simons joined DB as Managing Director in August 2017. He is an internationally-oriented business leader with an extensive background in executive management, sales, marketing and trade marketing, logistics, joint ventures and exports. Prior to DB, Peter worked in a number of commercial and management roles within the Heineken Company, including management of joint venture businesses with SAB and Diageo in SA, as GM of Export for Central & Eastern Europe, and most recently as Managing Director of HEINEKEN’s Hanoi-based Vietnamese operating company.
Originally from the Netherlands, Peter is results driven, pragmatic, and passionate about fostering innovation throughout the value chain and developing people to reach their full potential. He is fully committed to building on DB’s leadership role as a responsible and sustainable beer and cider producer.